“MICE” stands for Meetings, Incentives, Conferences, and Exhibitions. A MICE tour typically involves organizing and managing events such as business meetings, conferences, incentive trips, and exhibitions.

Here’s an overview of each component of MICE:

Meetings: These can range from small-scale business meetings to large corporate gatherings. 

Incentives: Incentive trips are designed to motivate and reward employees, partners, or clients for achieving specific goals or milestones. 

Conferences: Conferences are formal gatherings that bring together industry professionals, experts, and stakeholders to exchange knowledge, insights, and ideas on specific topics or themes.

Exhibitions: Exhibitions or trade shows provide opportunities for businesses to showcase their products, services, and innovations to a targeted audience.